Beauty & skincare

for Nutridome

Will Your Makeup Survive Every Situation? Meet MakeUp Fixer!

A creative and humorous video showcasing MakeUp Fixer. I present different everyday and special occasions that can put makeup to the test – travelling on a crowded tram, spending holidays in hot weather, going on a romantic date, or dancing all night at a wedding. Each scene represents a different challenge for makeup longevity. At the end, I introduce MakeUp Fixer and highlight its role in an everyday makeup routine.

Purpose

To increase awareness of MakeUp Fixer, demonstrate its relevance in different everyday situations, and generate interest in a product that can become part of viewers’ makeup routines. The video also aims to highlight the importance of setting makeup.

Format

9:16

Creative approach

A humorous video built around the concept of testing makeup longevity in different situations. Each scene has its own caption and difficulty level - from a crowded tram, through a romantic holiday and a date, to an all-night wedding celebration. Short on-screen captions, changing backgrounds, and dynamic transitions give the video a light and entertaining feel. The product appears at the end as a solution connected to the challenges presented throughout the video.