Beauty & skincare

for Hebe

Jelly Skin with CLIV - Win a Skincare Set!

A short contest video showcasing CLIV’s collagen skincare products. The video features close-up shots of the products and their textures while encouraging viewers to participate in the giveaway. To win one of five skincare sets, viewers need to answer the question “How do you imagine the jelly skin effect on your skin?” in the comments under the contest post. Creativity and originality determine the winners.

Purpose

To increase audience engagement, promote CLIV skincare products, and encourage viewers to participate in the contest on the brand’s profile.

Format

9:16

Creative approach

A combination of dynamic product shots, close-ups of the skincare textures, and direct communication with the audience. The video showcases three collagen skincare products: a lifting and toning face cream, a lifting collagen shot with spicules, and a lifting melting cream-gel with capsules. On-screen text explains the contest rules and presents the prize, combining product promotion with an engaging giveaway format.