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Wiktoria Dzidek
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Beauty & skincare

for Cetaphil

Discover Two Serums by Cetaphil – Skincare Tailored to Your Skin’s Needs

A video showcasing two Cetaphil facial serums: Advanced Defence Serum and Repair & Renew Serum. I present both products, their packaging and textures, as well as demonstrate their application on the skin. The video features close-ups of the face, application shots, and an information slide highlighting the stated benefits of the products, including smoother-looking skin, more even skin tone, and reduced appearance of pores.

Purpose
To raise awareness of Cetaphil’s skincare products, showcase two serums designed to address different skin needs, and encourage viewers to explore their benefits and incorporate them into their daily skincare routines.
Format
9:16
Creative approach
An aesthetic beauty video featuring close-up shots of the products, their packaging, and direct application on the skin. The use of two different background colors – green and blue – visually distinguishes the serums and highlights their individual identities. Natural facial close-ups are combined with dynamic product presentations and an informational slide showcasing the stated benefits of using the serums. The overall concept combines visually appealing skincare content with a clear product-focused message.

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